4 Key Brand Strategies To Rank Your E-commerce Business Above the Competition
Posted by Primero
Aug 25, 2019
Finally, you’ve set up your online store, but you have now realized how difficult it is to create your own brand name, to enhance it and to establish proper e-commerce business.
The Internet has turned people into perceptive online shoppers, and the power of business has shifted to the consumer. Your online business standings are more dependent on a user as often, shoppers bypass the idea of brand loyalty and its product quality by giving reviews on your e-commerce storefront or on customized e-commerce site.
So how can you withstand it? In this article, we’ll take a look at ways to build a powerful brand strategy for your e-commerce business.
Firstly, What is a Brand Strategy?
To build an effective Brand Strategy you need to create a blueprint for your e-commerce business. In order to develop marketing tactics you need to identify following coponents firstly:
Motive: Your business must have a genuine purpose.
Consistency: Without stability, your business will struggle to outlast.
Engagement: This is what helps customers connect with you.
What is the basis for crafting your brand strategy?
Primary Target Customer and/or Client Competition Loyalty techniques Unique Selling Proposition It’s important to identify your brand strategy before extending out into any other aspects of e-commerce business.
1. Discover Your Unique Selling manifesto: Determining your selling manifesto is a basic step in any good brand strategy. The goal is to stand out your brand from your competitors and give your customers a reason to purchase a product from you. Try to highlight your brand the story, unique aspect or mission of your business and selling product. Try highlighting these following points to influence product you’re selling: Handmade is often made with love We are using recycled material Environment-friendly product.
2. Differentiate Your Brand on Product Quality: Using your brand’s product quality as a marketing tool is an effective way to build loyalty. Nowadays, if the product you’re selling is not built or designed with quality materials, you won’t see returning customers. Or, even worse, you’ll start to see customers express their disappointments across the many social media platforms available to them. If you consistently deliver the best quality of the product, no doubt you’ll have long-term relations with customers. You can also offer a money back guarantee to your quality products and can see a huge rise in your sales. Bonus point: Never confuse quality with luxury and try to brand your product from quality angle always.
3. Personalize the Customer Experience: Try to add beautiful crafts in form of gift cards or any handwritten notes for your customers to totally change an aspect of ordering experience. This helps your brand to get more attention and trust of your customers.
4. The Spirit of Giving Back: No matter how much busy or how many sales you have for your e-commerce store, there’s always an opportunity to share your gratitude with your customers. You’ll want to make sure that you take some time to go above and beyond to thank your customers for their time and trust. By being thankful and recognizing the support of your customers can not only help your business to position itself high but also it’s a surefire way to get a customer for life.
Final Tips for Immediate Better Branding:
Get a great, recognizable logo designed by a digital marketing company with good branding experience and try to be consistent with your tone and style across all social media platforms.
Let us know in the comments if there are any questions you want to ask about your e-commerce business.